'A part of me really wants to buy your product.' What does 'a part of me' mean? When someone says, 'well, part of me wants this, but another part wants that', what is that person talking about? Well, one thing is, this is a way for us to talk about our experiences.

What you need to consider, however, is that the words we speak are things, actual, tangible things, as real as the computer keyboard I'm typing on and the papers on my desk.

When someone says, 'A part of me. . .', they are fractionalizing themselves into subsections. They are turning over the responsibility of their action to this particular part. If this part of them says 'no' to your product or service, it's as if this isn't actually them saying no, but a part of them.

Fear not, however, because this fractionalization can most definitely work to your advantage. I love it when I hear a person say they have a 'part'. When I know they are fractionalized inside, I can seize control of one or more of those parts and maneuver them with ease.

When I hear 'part' or a reference to someplace else within the person (such as the psyche, ego, id, unconscious), I know I need to make contact with that part and turn it into a good friend.

Parts are, for the most part, very outside of people's awareness. They may surface and as they do, you can add or extend the parts, elaborating to give them more power, or you can minimize the part if it's not working to your advantage.

In order to protect yourself in the process of this and in life in general, me careful. not to split yourself into pieces.

A 'part' is a frame that lives within the individual who named it but we can also create a part in someone else. By naming and identifying a part, we bring it into being and give it power. Framing that part in the way we talk gives us control over it to a large extent.

We can gain tremendous leverage from parts by assigning an objection to that part and then assigning another part to overcome the objection creating an internal conflict which we can then blend and water down to balance out the objection.

Once we create the parts, we can pit them against each other. There can be parts that are senior and junior, superior and inferior, parts that relate directly to God and parts that can resolve problems.

I have a part of me that really kicks butt in persuasion. I hope you will too soon if you don't already.

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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