"Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians." - Russ Rymer

What is it that has all these academics drawing blood?

I have an image of professors in tweed giving their intellectual enemies fierce tongue lashings.

How could the scientific study of language incite intense animosity?

The power of language is in its dichotomy--while on one hand it creates beauty and potential, on the other it is derisive and divides us.

'The pen is mightier than the sword'. We've all heard that saying. What follows is a list of eight words that diminish the power of what we can do with language.

And this goes for any persuasion, especially when dealing with the affluent because you need the most consistency and confidence in your language to influence this elite group of individuals.

For each of these words, there is an exception to the rule and as you learn the reasons why these words don't work well in many situations, feel free to explore how the exceptions to the rules work to your advantage.

However, if you're a beginning persuader, these words should be avoided at all cost.

When we first begin to understand the importance of rapport, it can be a tricky thing to keep hold of.

The goal of rapport is to become a magnetic force with your affluent clients and prospects. You draw them to you and have them thinking, 'This person is like me. I want to work with him.'

Stumbles and blunders in language such as these eight words can stop the rapport from flowing. They cut it off at the knees, so to speak, and cast doubt upon you. That's why I call them 'dangerous'.

BUT.

This word has very strange properties. It simply cancels everything that goes before. Whatever is said before the word but is gone, it gets canceled out.

"I wanted to buy you a present, but. . ." Yeah. I'm not getting a present, am I?

"Your product seems to fit my needs, but. . ." I'm not going to buy it.

As you can see 'but' cancels out absolutely everything before it. It's all gone.

TRY.

There is no such thing as try. Try doesn't really exist. Try always presupposes failure, so you've tried and tried and tried and tried. You either do it, or you don't do it. You either are or are not. You are not in the middle.

Try is an excellent word to use on an advanced level, and until you're there, don't use it.

IF.

'If' is similar to 'try' because it presupposes "might not". It also is a weak word. It weakens who you are and what you're talking about.

"If you want to sign up for our service. . ."

Does 'if' instill confidence and reassurance? Not really.

'If' isn't supportive. It is weak and lacks intention. It gives people a way out. 'If' gives you a way out.

MIGHT.

'Might' also reeks of weakness. It's wishy-washy.

"I might be able to help you." Well, can you help me or not?

Don't let these little linguistical pitfalls take away your personal power. When you speak authoritatively, you garner the respect of the affluent. The reward for this is their business.

Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.

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