Kids have the most wonderful ideas.
My son and his friends joined the little league this year. They played good and most of their team members seem to have a bright future in sports someday. There’s only one problem. They can’t afford those expensive jerseys and uniforms.
So what do they do?
My son’s team talked with the local grocer and was able to convince him to sponsor their uniforms and in exchange they’ll use the grocer’s name as their team name. The grocer agreed and even provided the team’s water jug and towels.
Soon, the local grocer has a loyal following after my son’s team won most of their games. When they got to be champions, the local grocer set up a victory party where all of the people in the neighborhood were invited.
And they all lived happily ever after.
What’s the moral of the story? Collaboration.
Even at an early age, my son and his teammates have learned a wonderful lesson in the world of business – collaborate to get more attention.
My son’s story is not a random experience. It is a developing trend nowadays for most organizations to join forces with other credible colleagues who has the same target market. This way, both can discover how easy it is to market each other’s business and offer extra value with the help of each other.
Getting a partner to help you with marketing often produce profitable results. This trend is an emerging strategy that most businesses use to be able to offer additional value and benefits to their clients. Small businesses are the most likely to profit form partnering. Without having to spend so much on advertising, businesses have the opportunity to reach out to as many target clients as possible.
Joining forces with those companies that serve the same target market can be in any form of advertising. Creating and distributing marketing collaterals such as flyers is just one of the tactics used. You can also attract attention by putting up signs on each of your shop windows. And there’s also radio time and newspaper coverage where you and your partner can advertise each other’s business, or share the expense.
The bottom line of the story is to have a fair partnership that allows everyone to contribute and participate in marketing each other’s business. This way, both partners can get the exposure and attention that is otherwise limited when done alone.
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