Coupons have been used for discount shopping for decades. The savings add up for those diligent enough to hang on to coupons for discount hotels, discount dining, discount movie tickets; almost everything we buy on a day-to-day basis can be found at a discount rate...if only you knew where to look.

The coupon industry came up with a solution to this: distributing coupon books-veritable encyclopedias of savings and discount deals. But for every coupon that a person does use, there are scores of discounts that people simply do not need.

Those wasted coupons end up as trash, junk mail. The savings and promotions of coupons come at the cost of the nearly 100 million trees ground up each year to produce junk mail. And according to the Native Forest Organization, paper and cardboard waste takes up nearly half-approximately 40%--of landfill space.

Just as other industries are moving towards more environmentally friendly products-hybrid cars, Energy Star appliances-so too has the coupon industry evolved. One such example is The Max Card: a discount card that condenses all the savings and promotions of coupons into a wallet-sized plastic card.

The Max Card is a perfect example of the intuitiveness of a discount card. The card offers ongoing savings at over 190,000 retailers nationwide and thousands worldwide making it the world's largest discount program. With a membership, (currently reduced to $39.95 annually) a Max Card holder gets full online access to worldwide discounts as well as a personalized discount card that gives them thousands in local savings. In many cases, the card actually pays for itself in a day's worth of shopping.

A discount card like the Max Card is equally as beneficial for businesses in building customer loyalty. Companies that offer discount shopping through Max Card are brought into a circle of preferred businesses for members and ongoing discounts mean that a customer will come back to a merchant over and over for the same savings. Businesses are also saved the hassle and cost of designing, printing and distributing coupons.

Because of the discount card's format, it also makes it ideal for non-profit organizations and corporations. The Max Card is implementing features to allow organizations to donate a portion of membership sales to a good cause with ease. They also make an excellent incentive for employees or members.

The Max Card clearly shows how the discount card is the leading change in the coupon industry, providing a more efficient, more eco-friendly, more customer- and business-friendly way to go discount shopping. The discount card offers a plethora of savings that would simply be impossible with a traditional coupon book.

Alexander Knyazev: Newmaxcard.com is an eco-friendly discount savings card company, based in Portland
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