Did you know that the most expensive part of most home businesses is getting new customers?

The most successful home businesses – I mean the kind of businesses that bring you the best return on time invested -- have a system that focuses on happy, motivated, can’t-wait-to-find-out-about-your-next-product! repeat customers!!

The best system of this kind is one that implements a “Sales Funnel”. The sales funnel is a sales strategy design to cultivate return customers. It uses a complete product line full of OUTSTANDING products – so outstanding that with each purchase the customer says to herself, “Wow! That was fantastic!! How can I take this experience to the next level?!”

As the customer moves deeper and deeper into the product line, the products are bigger and the product experiences are richer – which in turn creates larger profits. The end result is that a certain number of people buy the centerpiece of the product line -- the Mega Product.

This is usually where most of the profits are generated.

How does it work?

Imagine a funnel (like the one’s your Dad used to change the oil in your car) fat at the top, narrow at the bottom. The top represents the front end (the least expensive product in your line) .This product will attract a fairly large number of customers to buy it (hence the roomy part of the funnel).

The front end product gets first-time customers to enter your funnel. Now it’s important that the customer get massive value out of the first product. And that the promises of the product are delivered.

Once in the funnel, the customer will be offered the next product in your product line. And because they LOVED that first product, a certain number of those customers will buy your second product. That will hold true for the third product as well. And so on. With each step deeper into the funnel, fewer customers will buy the next product. But because the prices continue to go up with each step, you will actually make more money with fewer customers. Until finally, a small number of customers reach your back end product – your Mega Product.

That is where you earn the kind of revenue that enables you to achieve real financial freedom. To live a life without limits!

About the Author:
To receive a FREE 42 page Special Report: The Wealth Funnel, a must read for anyone who wishes to earn $100,000 or morefrom home, visit www.yourhomebusinessguru.com Zenaida Lorenzo is one of the top home business entrepreneurs in the country. If you would like to contact her about this article, visit www.yourhomebusinessguru.com

Article Source: http://www.therealarticles.com

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