Persuasion is made up of a lot of things and one of the most powerful techniques is the language pattern. The temporal pattern loop is one of my favorites.

When we open loops in the minds of our prospects, it creates a tiny vacuum that the prospect really wants to have filled.

To understand open loops, or the temporal loop pattern, there are three important things you need to understand: 1) People, by nature, need closure.

Sales professionals experience open loops often when potential customers say those dreaded words, 'I'm going to have to think it over.' Either yes or no, don't tell me you have to think about it.

2) Open loops increase your prospects response potential. They make your client more likely open to your persuasion.

And, with that, you have all the information you need about open loops.

Hey, didn't I say that there were three things you needed to know about open loops? Yup. And, yet, I only gave you two things. How did that feel? Frustrating?

Simply put: People need closure and if they don't get it, it increases their response potential.

Are you still wondering what the third thing is? How much do you want to know?

Sorry. There is no number three. There are only two things you need to know about loops.

Leaving an open loop will pique your prospect's interest.

Think about something you know really well. Just as an example, let's say you're pretty sure you know all there is to know about the Civil War. Say you're a real history buff and there's nothing you don't know about that period of time in that section of the world.

Out of nowhere someone writes a new book or teaches a class on some new information on the Civil War. Impossible! You already know everything about the Civil War. Your loops are closed.

People get anxious with open loops and they make them sit forward and try to figure out what's going on, what's missing. I told you there were three powerful things you needed to know but only told you two. For many readers, this was a lure they wanted to follow up on and the knowledge of the third thing was going to satisfy this anxiousness.

Maybe you weren't paying too much attention. If not, the open loop didn't have that sort of effect on your conscious mind. Even so, it did have an effect on your other than conscious mind.

Opening loops and not closing them gives people the impression that they're not finished, that they don't have complete knowledge about something which is good for you. If they know all there is to know they oftentimes go away as there's no reason for them to stay.

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques

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