Network marketing is one of the most effective ways to conduct business. The reason being that word of mouth advertising is much stronger then print. Think about it for a moment if a friend told you that they love Product A and what it did for them, then you will probably remember that when you go to male that purchase and you are comparing Product A to Product B. Which one are you libel to pick.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

First lets address the fear of public speaking. This is not as difficult as you may think; it does take a little bit of practice and preparation. I have listed a few things you can do help you get over this.

1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.

2. If you are going to a networking event, make sure to have everything you need the night before, if not sooner, and make sure you get plenty of rest.

3. Some may say on the way to a function, listen to your favorite type of music to help you relax. I personally do the opposite and listen to music that motivates me and gets me pumped up. Which ever works for you to put you in the zone!

Now here's the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they in turn can help you. Now if you get a client out of this then great, but it's not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30 second spiel.

1. Hello my name is (your name) and I'm with (your company name)

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Insert one maybe two important industry fact, for example if you're a landscaper you may say there are over 50 different types environmental factors that can destroy a persons yard." (Now I'm not a landscaper, and I'm shooting at the hip here. This is just an example of the type of thing I'm talking about.)

4. This is the last step and it is what makes it rejection free. Tell them who the perfect client is for you. Again if you were landscaper "the perfect client for me would be someone that wants to improve the look of their yard or is feed up with the upkeep of maintaining their yard. If you know anyone like that please refer them to me." Do you see what this statement does? You are asking them in a very casual way if they know someone then let them know about you. Your not trying to sell them, if they are now interested in your product or service they will ask you.

5. Your target time here is 30 seconds long.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.

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