Are you wondering if squeeze pages still work well to build your email list?

The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).

This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.

Considerations you should take into account...

Growing your email list is the surest way to grow your business, sales and profits.

The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.

The best place to use a squeeze page is as the "gate" to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.

There are many kinds of sites that should not use a squeeze page.

These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.

The squeeze page is a barrier.

It keeps people out of your website and it can potentially scare off your customers.

If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.

Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.

The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.

For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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