Coaching and mentoring are very important parts of chief principles of companies. They are not supposed to be taken as the same process because of the fact that the base of mentoring is the idea that a colleague who is more skilled and experienced can offer important backing to his/her mentee by revealing the own methods and knowledge about work; quite the opposite, the coach can not necessarily have experience of client’s occupation and suggest consultations on the general improvements, that are not connected to the sphere of the coacher’s work. And it is always noted that coaching is not meant to supply its customers with resolutions to their troubles, but only improve process of recognizing probable solutions by clients themselves.

Information Systems Development includes two members- informational technology experts and their clients, which work together in the never-ending altercation of knowledge and information. It has to be added that the outcome of participation of users in the expansion of communications is important, and the function of users in attaining successful communication management should not be undervalued. Therefore, the notion of involvement of customers in the procedure of profitable communication progress should be integrated in the general strategy of every informational technology company.

Another important rule of informational technology business is the process of getting critical and appropriate feedback from its customers. In addition, it was exposed that in cases when customers of company took enthusiastic part in producing a specific project, they more often ended with an adoption of innovative systems and more involved in continuing collaboration with such IT company. Accordingly, involvement of customers establishes long-term relationships between IT specialists and its customers.

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