- A.L.O Technique -- Use Testimonials
You can never have too many of these because they are far more powerful and carry more weight than anything you could say. When others say how good your products and service are, that provides a powerful motivation to buy. - Bids and Pieces - Are You Using Video Yet
I simply used just a few of the tips you teach and netted a nice profit and blew away even professional ticket sellers. Thought you would enjoy that success story.” - The Power of Nice
Applying this to your eBay or online business is easier than you might think. Even a little effort will make you stand out from the crowd (in a good way). - Collaboration Beats Competition
I recently purchased a bed from you on eBay and I'm very happy with the quality, thank you. Also, the service I received from your company was excellent and I wanted you to know how much I appreciated that. - Does Your Message Match Your Market?
So how can we apply message to market match on eBay? Well, firstly you need to have identified who you're ideal customer is. Where do they live, what income bracket are they in, what age range do they fall in - basically you need to find out as much as possible about them. - The BIG Lesson of the Month - Sell With Personality!
Note that you can also make your product into a character and use that as the personality. Think of the Energizer bunny, the Budweiser frogs, Kellogg'sTony The Tiger and so on. - Renegade eBay Strategy-- The Unexpected Gift
I know of one seller of movie DVD's on eBay who includes a free bag of microwaveable popcorn with every order, without letting customers know. The gift is completely unexpected. - Sometimes It All Just Goes Wrong
The lessons here should be obvious to you. When things go wrong, customers don't care who's to blame, and it really shouldn't matter. If it was a supplier, take the issue up with them, but don't get the customer involved. - If You Only Read One Column, Read This One!
Simply fill in the blank with your industry, follow the pattern of he sales letter in the ad, create a 10-12 page PDF report with clear instructions of ‘what to do next' at the end, and voila, you can hook customers on eBay for what you REALLY want to sell them on the back end. - A.L.O Technique - Audio Messages in my eBay Listings
You should script your message carefully. You only get one shot at persuading potential customers, so don't leave it to chance. But when you read the script, make sure it sounds natural. That may take some practice. - eBay Feedback -- Keeping it Positive
You'll also notice that in this example, anyone that's received 2 unpaid item strikes within the last 30 days is blocked from buying. That's a sensible option to leave on as a default setting. - What Do Customers Really Want?
Can you see just how powerful this is? Please stop whatever else you're doing and take a few minutes to seriously study what you REALLY offer to your customers. - How To 'Up-Sell', 'Cross-Sell', & 'Bump'
Present the offer in a low key, ‘by the way' type of fashion. Say something like, “I almost forgot to mention' so the customer feels like you're doing them a favor in getting a better deal for them. - It's Movie Time
Well, my mentor, Dan Kennedy, who you may or may not be familiar with – he's the guy behind many successful infomercials on TV, like ‘ProActiv' – he's also responsible for the success of countless entrepreneurs. Dan has put together a revolutionary DVD ‘adventure' that will probably be the most unusual 93 minute DVD movie you will EVER see - and the most USEFUL one you'll ever own, really! - Renegade eBay Strategy-- Subtitle Secrets
I saw a great example of this recently when I went to buy a battery for my Dell laptop. You can see the search results page that came up in Exhibit B. Guess which listing I clicked on and bought from? - The Secret Shopper Secret
By the way, our friend had no idea that the receptionist was lousy, because he's never secret shopped his own business. - A.L.O Technique -- Give Buyers a REASON to Buy
Interestingly, you may have seen this phenomenon in action on Amazon where they now tell you what percentage of people bought a particular item after looking at the listing. In the case of my ‘eBay Exposed' book, Amazon reveals that 70% of people currently end up buying my book (the remaining 30% is divided up among four other eBay books). - How To Make Your eBay Listings Stand Out From The Crowd
This ad for Benjamin Moore paints makes use of the colors in the sky to create an ever changing jumbo color ‘swatch' - No Listing Fees For September -- What's the Scoop?
Before you get too excited, as with all offers from big companies, there's some small print to be aware of. Note that your starting price needs to be $9.99 or less, and you MUST buy at least a gallery upgrade at a cost of 35 cents. There are some exclusions, such as all eBay motors listings (which are popular year round). - How Much Money Are You Losing?
Since day one in this internet business world I have heard, “ the money is in the list”. I trusted that wisdom and followed it from the start, but until recently it was still mostly theory! Sure, i get the majority of my backend sales through sending offers though my email list, but now the affiliate aspect of business has caught up. - Rewarding Research
Another source of data I came across revealed the overall level of buyers on the site throughout the year (See exhibit A). For 2006, you can see that February to April were quiet months, but there were big spikes in May, June and July (times when most sellers believe the site is quiet due to people on vacation etc). Again, the data reveals facts that are contrary to popular belief. - Renegade eBay Strategy- Lessons from The Rainforest Café
To be honest, it was the first benefit that swung it for me, simply not having to stand in line for 30-45 minutes to wait for a table. I handed over my $15 and our wait time instantly evaporated, a table opened up for us, and we were whisked through to the restaurant. - Can You Compete With Google?
Let me ask you, before you knew this story, would you have thought it was possible to compete with Google? I suspect not, but what you've just read indicates that there's probably a chink in the armor of every large company. Find that chink and you've found a goldmine. Can you see where this is heading? - Name Your Price
So, is there a premium version of what you sell? If not, can you create one? Approximately 20% of customers are known to opt for the very best you can offer, regardless of price. - Why Your Email Might be Misunderstood
According to ‘The Academy of Management Review', they found that most people view the content of emails as more negative than they were intended to be. What's more, even emails that are written as a positive message are often interpreted by the recipient as neutral. - 2 Hotels
I always like to have a glass of water by my bed as the air-conditioning tends to dry you out, and in this case a complimentary bottle of water was available, again within easy reach. Oh, I almost forgot…yes, the alarm clock was super easy to set. - A.L.O Technique - A powerful, attention grabbing headline
If you are not currently using a headline, this A.L.O. technique will be a big breakthrough in the effectiveness of your listing. If you're already using headlines, well done, but the next phase is to test a variety of headlines and find which one converts the best. You'll be amazed at how a different choice of headline can increase sales. - Come On, Take Some Responsibility!
Again, this is something I'm doing right now. You have all of your customers and leads in an autoresponder series, right? Good, then try the following strategy…. - Profiting From 'Want it Now'
I reckon you could make six sales of both of those books (and there's probably even more titles) and you'd make a healthy profit – oh, and simply pass on the shipping and handling cost, everyone expects to pay that, so don't worry about that aspect of the sale. - A.L.O. Technique - 'PayPal Verified' Logo in Listings
Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated. - Renegade eBay Strategy- News Sells
I think you get the point. On a day to day basis, none of us cares too much about the past, we care about what's happening right now. - Why?
A fascinating study in human behavior I'm sure you'll agree. What's the implication for our eBay business? Simply, you MUST give a reason for every item you sell. Why? Because it makes a huge difference in the mind of the prospective buyer. - The Monkey Trap
The hunters carve a hole in the top of a heavy box, just large enough for a small monkey's hand to go through. On the bottom of the box is a larger hole into which the hunter places a large nut, larger than will fit through the top hole. Can you see where this is going? - Beware of Spoof e-mails
I am too, but I still got caught out the other day. The criminals behind these scams are constantly thinking up new ways to deceive people, and in my haste I almost got caught out. Let me tell you what happened… - A.L.O. Technique - 'PayPal Verified' Logo in Listings
Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated. - 3 ListingS You MUST Always Be Running on eBay
The ‘fixed price' listing on the other hand is, as the name suggests, one price for the duration of the listing. This satisfies anyone that wants to purchase the item immediately. - Bids and Pieces – July
There's plenty of features that make it useful. For example, a one click button to whisk you straight to eBay, a search box that searches all of eBay, a phishing / spoof protector, to warn you of unscrupulous sites that look like eBay to try and grab your user ID and password, and desktop alerts to notify you instantly if you win, lose or get outbid. To access it, just type ‘eBay toolbar' in Google and it'll appear at the top of the results. Windows operating system only, sorry. - Psst Buddy…Let's Blow This Joint!
Fair, no, but welcome to life on eBay. There are a couple ways around this though and I highly suggest them. Use either; yoursitedotcom or yoursite-dot-com. If you are really gutsy you could get crazy and pull one of these; **yoursite**. - But I Don't Know What To Sell
If you're still stumped about exactly what you should sell, the course holds your hand through the decision process, and gives you plenty of pointers about how to make the right decisions. - Renegade eBay Strategy - Learning From Your Competitors
Knowledge is most definitely power when the knowledge is applied in a smart way. Gain accurate knowledge of your competitors and use that information to dominate them by making your products and services superior. - Starbucks Screws Up
The lesson from this should be obvious. The experience left a bitter taste in Luci's mouth (pardon the pun) and resulted in negative publicity for Starbucks because we told our family and friends (and now you) how she was treated there. The actions of that one employee colored our view of the company and we'll think twice before using that store again (bad news for them with what we spend!). - Two Simple Words That Can Transform Your Business
I'm sure you'd agree that when you receive a ‘thank you' note from a business, it stands out as unusual. - What 's You Password?
Unbelievable. Well, to me it's unbelievable. Please don't tell me that your favorite password is in this list, I'll be very upset. - What Can Monty Python Teach You About Business?
For example, when you interact with customers via email, do you inject your personality into the correspondence to make it fun and memorable? Are your messages distinctive, standing out from the crowd of emails that the customer receives each day? - Get Over Here
On my physical products I make sure my website URL is on the front cover of the manuals and even the front cover of the CD or DVD cases. Go crazy and even put them on every CD and DVD you send out. - Bids and Pieces
According to the media he lived in 4 different places (he actually had just one home), he'd fallen out with multiple celebrities that he'd never even met, his top of the ratings TV show was a disaster, and, well you get the picture. - Renegade eBay Strategy - How to Win In A Competitive Market
If you're in a competitive niche where others sell the same products as you, I encourage you to implement this renegade strategy. - Welcome to 'My World'
The listings module is also self explanatory, it displays your choice of current listings. Again, use the widest number available, or you might also want to feature a specific item, but be sure to update it. - The USPS Lesson
Speaking with the friendly clerk at my local post office, he told me that even they were not fully equipped to deal with the changes. The whole affair has been handled badly in my opinion. It sneaked up on most people and left them frantically running around trying to learn and implement the new system. If you can't get the right advice even from the source, then you know something's up! - A Tale of Two Taxis
In I jumped, and immediately asked the driver to take us past the front of the convention center building to allow me to wave at the ever increasing line of people waiting for a taxi. - eBay To Go
What this means is that when you insert the widget in the site or blog of your choice (see the list below) ONLY your listings are displayed! And why would you want people buying from anyone but you? - W.I.I.F.M.
Of course, features of an item or service are still important to note in any listing, but they are always less important than benefits. Many times you can translate features into benefits by using the helpful linking phrase ‘this means that…', or ‘which means to you that'. - 4 Mice, a Priest, & A Chainsaw
I count myself very fortunate by comparison to many people I come across. Their daily routine consists of activities like commuting for 2 hours each way in standstill traffic, scrubbing the bathroom sink, watching 3 different ‘let's makeover a house' type shows on TV, etc. - Dumb & Dumber
So I took my best guess about which version to buy, grabbed the product and went to pay. At this point the cashier gave me a blank look and said the product didn't have a price on it. I always thought that scanning the barcode thingy was all they needed to do, but apparently I was mistaken. It was a new item and it wasn't showing up in the system. - Renegade eBay Strategy- SALE
That's an enormous incentive, how can you use it effectively? My suggestion is to register a domain name and use an automatic, masked redirect to take customers to your eBay url. - 7 Reasons Why You Must Use eBay in Your Business Without Delay
Quite simply, show me another way to acquire quality customers so easily, inexpensively and consistently, and I'll eat my hat. Wait. Come to think of it, I don't have a hat, I'll have to think of something else to eat instead. - Stats and Trends. Pricing your Items
eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift - A New Product Source & Improving Your Listings
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eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift - The Big Lesson- Physical Products or Digital Downloads - Which Are Best
eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift - Understanding & Using T.L.A.'s
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eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift - How Important is Feedback Percentage
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eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift - Renegade eBay Strategy - Feedback
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