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Jonathon Hardcastle's Articles in Business Opportunities

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  • Two Views of Social Responsibility
    Government regulation and public awareness are external forces that have increased the social responsibility of business. But business decisions are made within the company. Two contrasting philosophies, or models, define the range of management attitudes toward social responsibility; the economic and the socioeconomic model.
  • Market Research and Focus Groups
    Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process.
  • The New Trend in International Development
    In the information industry, as in any commercial industry, the one that sets the price has the ultimate responsibility of directing attention, while focusing on minimizing costs and maximizing returns.
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