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Kevin Cantera's Articles in Advertising

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  • Mobile Marketing Goes Mainstream
    Marketing on mobile phones has become increasingly popular over the past few years as the technology of Short Message Service (SMS), better known as text-messaging, has become more and more refined. According to the experts, mobile marketing was born in the early 2000s in Europe when businesses started to collect mobile phone numbers and send off texts, often unwanted, that hawked various products.
  • Online Trends: Digital Advertising
    For years and years, advertisers have touted the potential of the Internet as a place where entrepreneurs could pinpoint targeted consumers. Now, finally, it appears that businesses are taking interactive advertising seriously on the Web – And beyond. Companies that have advertised on everything from billboards to newspapers to television are beginning to revamp all of their marketing strategies.
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