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Leslie Hamp's Articles in Small Business

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  • Become the News During the Summer Months
    Gaining publicity is a key strategy for small business owners trying to spread their message on a shoestring budget. Read on to discover how to work with burgeoning media hungry for news.
  • Create ONE Remarkable Marketing Message for Consistency, Clarity and Results
    Small business owners who identify and repeat their ONE remarkable marketing message will consistently capture the attention of potential customers. Read on for 7 strategies to focus marketing efforts.
  • Simple Holiday Marketing
    Discover simply holiday marketing strategies that could result in big business in the New Year.
  • The Secret to Off-the-Charts Marketing Success
    In this article, small business owners will discover low cost, high impact Guerrilla Marketing strategies to build a buzz and skyrocket success, all on a shoestring budget.
  • Looking Good in Print and on The Web - Guerrilla Style
    As a small business owner, one of your biggest challenges is marketing your product and/or your website. You can play it safe by doing exactly what everyone else is doing. Or you can embrace the 10 Cardinal Rules of low-cost, high-impact Guerrilla Marketing. Read on to discover how to make a stellar impression in print and on the web.
  • 5 Secrets to Reaching Target Customers Through The Media
    If you're looking for THE secret to reach target customers through the media, read on for 5 key tips. You'll learn how to get big results with limited time and budgets.
  • Five Keys to Spying on Your Competition - Guerrilla Style
    How does your company stack up to your competition? Learn the five keys to spying on your competition and how to honestly evaluate your own products and services.
  • The 11 Keys to Guerrilla Marketing Success
    One of the main problems facing most small businesses today is marketing. How do you get your message out there? How do you make your business stand out from your competitors? How do you do it at a price that you can afford? Discover 11 key questions to assess business success.
  • Good Dogs Ready to Teach You Some New Marketing Tricks
    If you're looking for THE recipe for business success, read on for a study in brand immersion. You'll learn how two businesses focused their brand around man's best friend and achieved success by implementing 4 key branding concepts.
  • Four Marketing Keys for New Mid-Life Entrepreneurs
    There's a trend in our midst: those 30- and 40-year-olds are walking away from ther 9 to 5 jobs and discovering the joy of starting and running their own business. Join the ranks, but first learn four time-tested strategies essential to business success.
  • Baby Boomers Create New Silver Bull Industry
    One of the healthiest, most active generations in history - Baby Boomers - is igniting the new "Silver Bull" industry. Whether you're a Boomer launching a business or a business owner targeting the Silver Bull market, four time-tested strategies are essential for success.
  • The 4 Essentials of Writing Copy That Sells
    Your copy sells you 24/7. When you mail a brochure, hand out print materials or refer someone to your web site, your copy will act as a sales person delivering a message and influencing perceptions about your business, your brand. Learn the 4 essentials that will transform your copy and boost sales.
  • How To Pitch Stories to Print, Online & Broadcast Media
    Creating win-win collaborations with media to get your story in the news requires time, energy and imagination. And, if you want to get in the limelight, it's something you have to learn as more and more editors struggle with limited time and resources and the "shrinking newsroom". Learn how to pitch a story and write a release that gets you in the news.
  • Proven Steps to Create Profit-Producing Headlines
    It's a fact. Headlines are the most important "front line" to any market. It's the first thing a reader sees...and the last if it's no good. Learn how to snag the attention of your customers and prospects and inspire them to buy your product or service with profit-producing headlines.
  • Ignite Business Success in 2007
    Planning is a key ingredient to business success. But the truth is 90 percent of small business owners do not have a plan. Most do not know where to focus their efforts for the greatest impact so they procrastinate or, worse yet, do not take any action at all toward meeting their goals. Learn 5 essentials to make planning pay off in a big way.
  • What Color Is Your Marketing?
    The colors you use in your marketing, whether business cards, brochures, stationery, website, signage and office decor, play an important role in establishing your brand. Learn how color conveys your message, reinforces your brand, and motivates people to buy from you.
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