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Marc Choyt's Articles in Shopping

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  • The Challenge And Opportunity In Supplying Fair Trade Gemstones
    This article considers current issues surrounding the fair trade gemstone supply chain from the perspective of a manufacture and retailer. It broadly reviews what is taking place on the ground right now from a macro perspective, and what jewelers and consumers can do to support this emerging movement emerging product category.
  • Understanding And Choosing A Celtic Ring
    With the popularity of Celtic music and writing, and a longing for many consumers to connect with earth based traditions, Celtic rings have universal appeal. Yet what attracts one to a particular design is often mysteriously hard to articulate. This article provides a basic understanding of Celtic iconography, and lays out a strategy for purchasing Celtic rings over the internet.
  • Quantum Entanglement: The New Physics Behind Fair Trade Eco Jewelry
    What unconscious force makes us attracted to one piece of jewelry over another? Quantum entanglement. This playful article, written for the wedding and mainstream jewelry consumer, provides a scientific argument, based on "new physics," for fair trade and ethically sourced jewelry. Scientific journals that prove how human DNA actually changes the quantum characteristics of jewelry.
  • Ten Ways For A Jeweler To Close The Sale For The Customer Wanting Peace Of Mind
    The mainstream jewelry industry has been discredited by blood diamonds and dirty mining. How can a socially responsible consumer interested in jewelry shop his or her values? One must know the right questions to ask. Written by a jewelry manufacturer, this article empowers any customer to fairly raise issues related to fair trade and socially/eco responsible sourcing with any jeweler.
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