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Paul Cherry's Articles

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  • Impact Sales Using Impact Questions
    Asking impact questions highlights your customers' problems, engaging them personally and helping them recognize and solve those problems.
  • Out of the Past
    Exploring past mistakes your prospective customers made helps them keep history from repeating itself, as well as helping them continue doing the things they did right. Either way, you get to position yourself and your product as the key to a brighter business future for your customers.
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