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Paul M. Jerard Jr.'s Articles in Copywriting

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  • Facts about Designing Unique Internet Sales Letters (Part 2)
    Your headline, and the following sub-headline, will make or break your web sales copy, but let's take a closer look at the sub-headline's purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.
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