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Phil Morettini's Articles in Software

  • Is Advertising the Future of Software Revenue? Part II
    In Part I of this article, we discussed in general terms the advertising-supported software business model, and looked at several "hyped" technologies that were expected to have lasting impact. Let's now look at the most famous hype of all:
  • Software Product Development--the Unsolved Mystery of High Tech Part I
    One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It's the high tech equivalent to the "Black Hole" phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight.



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