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Phil Morettini's Articles in Strategic Planning

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  • Should You License Your Technology?
    So when should you license your technology to other companies? This can be a complicated question, since I always say "no one sells your product like you do."
  • Strategic Partnerships
    Forming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology companies. I believe that alliances are underutilized, in many ways. Conceived and executed properly, alliances can greatly extend the partner companies reach in the marketplace.
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