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TheWicker's Articles in Advertising

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  • How click fraud is affecting the online advertising industry
    Click fraud is a common form of fraud that victimizes pay per click advertisers on the internet. The term refers to a person, or sometimes a script or robot, who clicks on ads in order to generate revenue or to damage an advertiser, but has no legitimate interest in the offer being promoted.The motivation behind click fraud is purely for financial benefits.
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