- A Synergy of Business Strengths
Often two organizations produce a sum much greater than the efforts that either organization can accomplish on its own. - Junior's Cheesecakes, From Brooklyn to San Francisco Through Cyberspace
Junior's, The World's Most Fabulous Cheesecake, is a household name in New York City. For over 50 years, they have been selling its desserts from its flagship store in downtown Brooklyn, and recently in Manhattan's Grand Central Station. True connoisseurs can also get a piece of the action even if they're far from the Big Apple. - Develop Your Benefit Statement, Enlist a Cadre of Fans to Promote You
Before you spend another minute marketing yourself - determine exactly who you want to do business with. Will Rogers is quoted as saying that, "it doesn't matter that you're making good time, when you're heading in the wrong direction". - Start-up to Exit Strategy, Companies Follow a Predictable Development Path
No matter which stage of development your client's company is in - there are issues requiring your services. - You're The Expert, You Fire Him!
Family businesses are always a challenge. Despite our best intentions, baser emotions often rear their ugly heads, distracting us from what's truly important. One of those emotions is entitlement. In this article, I'm sharing a story about one family and their struggle with entitlement in their business. - A Business Owner Asks, "How Do We Get to Disney World?
"Let's go to Disney World!" is the shout heard by millions of parents each year. "But how we get there?" parents often cry a few weeks before the trip. Planning for the long-range success of your business can be boiled down to the same three step exercise you use to map out your trip to see Mickey. - Woman Owned Company is Covering Los Angeles and Beyond
Nathan Kimmel´s business began in his garage and grew through hard work and a reputation for quality. His spirit of entrepreneurship, and his simple philosophy of how to do business, live on in his daughter Carol, who has taken this family business out of the garage and into cyberspace. - You Can't Sell Antique Appliances on The Internet, Can You?
When John Jowers went to work at his father's appliance company, he never thought it would lead to a sideline business restoring antique refrigerators. But now their "cool" appliances are doing a hot business on the web. - A Leadership Model for the Times
In the 21st Century, more and more organizational leaders have come to understand that happy, respected employees, empowered by their managers to meet and exceed customer expectations, provide the best service and feel more personally fulfilled by their work. - Search Engine Strategies, Much Ado about Nothing or Something?
After three days of search engine emersion therapy last month at the Search Engine Strategies event in NYC followed by three weeks to work it all out, the answer is clear, it is both! - 21st Century Leadership Empowers Leaders at Every Level
Historically a new-hire moved from learning the required tasks of their particular job to eventually understanding the goals, strengths, and weaknesses of the business in an orderly way - often having as much to do with their getting older as with their getting better, smarter, or more capable. - Search Engine Strategies, the Event
The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential. - Wanted! Success Stories From Main Street
The sweet taste of success! Blair Candy Company, a third generation family business, has taken their company from Altoona to Fargo - through cyberspace. - Identify Your Ideal Clients and How To Reach Them
If you expect to succeed as a professional solution provider - coach, consultant, etc., you first have to last. Just last long enough and you'll be the only person who got started when you did, who is still around. - How Can a Drug Store Founded in 1838 Survive in The 21st.Century?
The story of Bigelow Apothecaries is both a fascinating piece of New York nostalgia, and a demonstration of the importance of change in business. - Whatever You Do, Don't Look Toward The House!
Family businesses certainly create challenges unheard of in other businesses: past histories and emotional needs often further confuse already difficult issues, as I found out when I began consulting for Betty and Ed. - ClickZ Email Marketing: Your Email Must Have Relevant Content
When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this. - AD:Tech The 10th Annual is Over. What Was In It For Main Street?
There were over two dozen break-out sessions during the 2 1/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter. - High Probability Sales Training and Fifty Additional Sales Training Articles
The two main reasons I hear for not providing more sales training are that it costs money and takes time. If managers spent as much time, energy, and money developing sales training programs as they do dealing with under performing sales people... - ClickZ Email Marketing Conference: Strategic Partnerships
We've all seen examples of how successful strategic partnerships work, leveraging the contacts and resources of every partner, for the benefit of all by generating business and defeating competitors that would have been impossible alone. - Politics and the 80/20 Principle
The founding fathers, recognizing that our country was too big - even then, for everybody to sit around a big table in Philadelphia, established a representative democracy. We, the people, elect folks to represent us. - Over 300 Life Insurance Articles: How Much? What Kind? and Why?
How much and what kind of life insurance do you need? What is right for you today? How can you figure that out on your own - so you won't fall prey to sales people who are better prepared at selling what they have than you are at buying what you need? - B2B Email Marketing: Still THE Killer App!
Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last. - Company Profile: "Just Bagels" is Not Just Bagels, it's Big Business!
After hearing first hand the story of Just Bagels as recounted by one of the founders, Clifford Nordguist, I will never again think of my daily breakfast as, "just bagels." - Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing
From start-up to exit strategy, companies follow a predictable development path. - Winter Time is Meeting Time: Find Next Years's Clients Where They Congregate!
For those of you who are serious about maximizing your effectiveness as an advisor to business owners (more money, client confidence, and enhanced self-image), here is everything you need to know. - Don't Get Sucked in By the AdSense Hype
When we began updating our company's Internet marketing strategy, we figured - based on all the hype, that we should consider integrating Google's AdSense contextual advertising into it.After all we've got a lot of original content, some of which has been getting a fair amount or traffic since 1999. Would AdSense help us further monitize that? - The Number One Key for Business Success in the 21st Century
The number one key for business success in the 21st Century is the same as it was at the beginning of recorded business history, it's just easier to achieve now that information is more abundant than ever and high speed Internet connections make it accessible. But just because it's available and does not mean we all take advantage of it. - Is Workplace Conflict Destructive or Creative?
Whenever you work with people, conflict is inevitable. The tension created by daily conflict either results in wasted time, decreased productivity, and poor decisions or the sort of internal competition that pushes each individual to do their best, if for no other reason that convince their coworkers that they can do it. - Business coaches: Niche By Topic Not Industry
Wouldn't it be smart of him if he could market himself to the widest possible audience of people known to need the service he was providing? Rather than simply be known as the best process engineering consultant in the auto industry he would become known as the best process engineering consultant in the entire manufacturing sector. - Leverage The Power of Your Peers
It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject. - Brooklyn Industries, a Family Business With Style!
"That was the turning point," said Lexy. "We were doing too many things." And she was right, for them retailing provided direct access and input from their customers, daily cash flow, and control of all elements of merchandising and display. - Will a B2B Peer Group Help You Grow Your Business?
Napoleon Hill coined the concept, although I am quite sure it had been around forever, of the "mastermind alliance" in his powerful book "Think And Grow Rich" because he believed from his own experience that a group of like-minded, achievement oriented individuals could dramatically leverage each other's success. - What's the Formula For a Successful Career as a Business Advisor?
I expect that you are already successful at what you are now doing, I hope you are because it will help you to recognize the truth of what constitutes the formula for creating a successful career, because you already know it intuitively. - How Much is Workplace Conflict Costing Your Company?
Instead of giving up and living with the conflict, even if it is just the nagging continual low grade stress caused by continual friction - stop and consider that you and everyone around you will be living the rest of their lives in the future you are creating today. - The Most Powerful Sales and Marketing Strategy Ever!
Accidentally I hit upon a process that I've used for over a dozen years that has resulted in virtually all of our most profitable clients. - Strategic Planning: The Three Key Elements Of Business Strategic Planning
For businesses strategic planning is a concept, a mind set and a process. It is looking down the road at what's around the bend. When everyone around your place is focusing on what's coming you will all recognize it in time to take advantage of it. - Business Coaches Make More Money Optimizing Their Relationships
To succeed, financially, as a business coach you really must optimize every relationship you have with your prospects and your clients. - Life Insurance For A Successful Business Owner, Life Insurance is ALWAYS The Answer
If life insurance is ALWAYS the answer, what's the question? - The Three Worst Marketing Mistakes You Can Make
Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible. - Search Engine Strategies, Danny Sullivan, And The Velocity of Trust
Do you want to rank #1 on Google for your keywords? Danny Sullivan search engine optimization expert tells you how you can do it and how twenty percent of your search engine activities are likely to yield eighty percent of your results. Here's Danny at the Search Engine Strategies event in New York City. - Trade Shows and Trade Show Exhibits - How To Get The Most Out Of Your Next Tradeshow
Do you want to make your next trade show experience more productive? Do you want to spend time only with vendors who have what you want and need? Inside you'll learn how to be a more effective trade show visitor and a more profitable trade show exhibitor. - Word Of Mouth Marketing - Three Simple Tactics Will Guarantee Your Word Of Mouth Marketing Success
When it comes to word of mouth marketing, the most powerful tactics are the simplest to implement. Inside you'll see how the leading producers in your industry leverage the word of mouth process and how you can too! - Email Mistakes That Destroy Customer Trust
Are poor email practices killing your company's marketing and customer service efforts? Inside are three experiences that ruined my opinion of companies I was planning to or already doing business with. Don't make these mistakes. - Speakers - You'll Be Remembered By What You Do, Not By What You Say
When called upon to speak to a group, it's more important to deliver on the audience's expectations than on yours. What does the audience want? What do you have to do to get invited back? Here is how three speakers on the same panel made three distinctly different impressions on their audience. - Internet Search, Like Politics, Is Local
The value of a local search strategy is that most local searchers are getting ready to buy! If you've got even a small ad budget - local search fees could be well worth the investment. Inside you'll learn three important local search marketing lessons. - Sales Training Resources via Free Article Search Engine
If you expect to succeed at sales you need to find or develop a style that fits your personality. Stop begging for their business, stop wasting your time with people who don't want what you're selling, and invest your valuable time disqualifying the people who don't fit your well developed picture of what a client looks like. - Web 2.0 Has Business Owners Blogging The Success Stories of Their Company
People want to read about other people. People who want to be more successful often learn from their contemporaries who are already successful. And truly successful people want to share their vision, to help others take advantage of what they had to learn the hard way. - Succession Planning And Business Organization
A succession and estate planning lawyer told me a long time ago that "businesses are organized the way they were organized." This succession and estate planning lawyer had been working with successful business owners and farmers for over two decades by then. I was young and didn't understand what he meant... - Strategic Planning Calls for Peer Support and Advice
Strategic planning: of course it's something that you should be doing for the good of your company, but actually taking the time and dedicating the resources to make it happen is often difficult. It's like daily exercise - you know you would feel better if you fit it into your schedule and you know that it's good for you, but somehow you just don't get around to it. - Do You Call Yourself A Leader? Do Your People Call You THEIR Leader?
Leaders, in order to be effective, must inspire confidence in order to have followers.
Unless leaders have followers they aren't leading anybody are they? Effective leaders are those who inspire confidence in their followers because they consistently lead them and the organization in the right direction. - Mastermind Groups in the 21st Century
In a real mastermind group there are no profesional organizers. There are no gurus acting as experts. Nobody is paying anybody for advice, group management, or facilitation. - Three Keys to Strategic Marketing
When it comes to developing a marketing strategy, why is it that so many companies are in such a hurry to get momentum, to get traction from their efforts, that they forget the age old principle - accuracy first, momentum second? - Is "Nichemanship" Still a Critical Component of Business Success?
Nichemanship is about positioning your products and services so that, in the minds of your customers, there could is no possible suitable substitute for the services you provide or the products you sell and service. - Is Sarah Palin Qualified to Be Vice President or Not?
Since she was picked by John McCain to be his vice presidential running mate the media has jumped all over her, relentlessly. - Is Your Company's Future a Dream or a Nightmare?
If you're in business you've had this nightmare or a version of it more than once. You're in a tiny boat on a fast moving river rushing over submerged boulders in ice cold water. There are steep, sheer, walls of solid rock fifty feet high straight up on both sides of the raging river. - Finding Your Competitive Edge
What are the characteristics of organizational excellence, the attributes that must be present for your company to survive and prosper in the 21st. Century? - Tell Him We're Not Interested!
From time to time I am asked by business advisors, senior level managers, and successors in privately held or family owned companies, if I have any special insights that will magically get the owners of their company to lighten up. - Five Golden Rules of Business Success
Your success will be the result of your willingness to focus on the most profitable things your organization does, continually projecting a focused message to your market place, and a price that demonstrates value to your customers and prospects. Stay alert for changes inside and outside the company, find ways to adapt to take competitive advantage of tiny fluctuations in your market. - Dominate Your Market Like Wyatt Earp Dominated His
The first step toward dominating your marketplace, your industry in fact, is understanding your business and then establishing clearly defined strategic objectives. These strategic objectives are a lot more than just vague goals that you mention on your web site, were part of your incorporation papers, or are in the never ever read by anybody since they were written corporate minutes. - Your Company's Strategic Marketing Team
I know you don't have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another committee. - Peasant to Merchant to Peasant in Three Generations
About three thousand years ago a group of Chinese business owners were sitting around after their local businessman's group meeting. Their guest speaker that day was a very ancient and widely respected management consultant. It had been raining for days and the roads were a mess, so the ox cart that was picking him up to take him to the next village was running late. - Business Owner: Are You Terrified of the Sharks You Can't See Coming?
If you are a the owner of a small business it's not hard to imagine yourself all alone in a tiny boat, rowing steadily across a calm lake. Everything seems fine - and yet you keep looking over your shoulder, when you know you should be focusing on the future, wondering if there is something you haven't thought of. - Business Succession is the ONLY Success for Successful Businesses
You can blame whoever you want but that won't change the fact that it is your responsibility. Will the future be the time you'll be happy with the decisions you make today, or not? Who's in charge of your business succession process? Who is going to have to live with the outcome? You know the answer, now it's time for you to do something about it. - Leadership - The Keys To 21st. Century Business Leadership
Effective leadership is the only competitive advantage you'll ever have that will endure against all others. Are you then an effective, 21st Century leader? What would your people say about your leadership? Would they say that your leadership is the one key element that insures their long term success? And how much of your energy is being spent helping your subordinates become effective leaders? - How Much is Conflict Costing Your Organization?
When employees productivity, morale, and motivation fall - for no reason at all, it's not for no reason at all. The first step toward ridding your organization of profit draining behavior is to recognize it for what it is. - Are You A Trusted Professional Advisor?
Do your clients trust you explicitly or do they often say, "We'll have to think it over" when you propose a solution or plan of action? Do your prospects trust you the very first time they meet you, or do you often hear "We want to check with some other..." before they are willing to commit to engaging your services? - Can You Stretch Time To Get More Done?
If you had a time machine would you use it to see what the future will bring or to go back and do the important things you didn't do when you had the chance? Your success in life, your happiness, your health and your prospects for success will be largely determined by what you choose to do with your time. - Setting Priorities, The Key To Your Success in Life and in Business
What will your future look like? It will either be the result of the actions you take today or the time you'll wish you had done the things you are not doing now. It's just that simple. We all put our efforts into what we feel is important, so if hanging out is more important than making a call on a prospective customer - why would we be surprised with the results? - Position Yourself For Success With a Simple Strategic Success System
From my experience and that of leaders I have met over the years, there are some easy (easy to say but maybe not so easy to execute) steps to creating a success system.
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