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Wayne Messick's Articles in Small Business

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  • Five Golden Rules of Business Success
    Your success will be the result of your willingness to focus on the most profitable things your organization does, continually projecting a focused message to your market place, and a price that demonstrates value to your customers and prospects. Stay alert for changes inside and outside the company, find ways to adapt to take competitive advantage of tiny fluctuations in your market.
  • How Much is Workplace Conflict Costing Your Company?
    Instead of giving up and living with the conflict, even if it is just the nagging continual low grade stress caused by continual friction - stop and consider that you and everyone around you will be living the rest of their lives in the future you are creating today.
  • Is "Nichemanship" Still a Critical Component of Business Success?
    Nichemanship is about positioning your products and services so that, in the minds of your customers, there could is no possible suitable substitute for the services you provide or the products you sell and service.
  • Search Engine Strategies, the Event
    The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.
  • Succession Planning And Business Organization
    A succession and estate planning lawyer told me a long time ago that "businesses are organized the way they were organized." This succession and estate planning lawyer had been working with successful business owners and farmers for over two decades by then. I was young and didn't understand what he meant...
  • Your Company's Strategic Marketing Team
    I know you don't have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another committee.
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